- Social Media: Ethical Considerations
Ethical considerations: For social media as for any other medium, make sure you understand and comply with State Bar of California rules governing attorney advertising and solicitation. See State Bar of California Standing Committee on Professional Responsibility and Conduct Formal Opinion No. 2012-186. Use caution before responding publicly to a negative online review. See Bar …more
- Easy Steps to Create Your Brand on Social Media
Some easy steps to creating your brand in social media: LinkedIn Set up a company page on LinkedIn: blog.linkedin.com/2008/11/17/creating-company-profiles-on-linkedin/ Send status updates, use images so your updates stand out Make sure you have a cover photo Join groups and participate in them – comment, post discussions, etc.: www.socialmediaexaminer.com/5-ways-to-use-linkedin-groups-to-build-influential-connections Twitter Learn about @mentions, hashtagging: support.twitter.com/articles/166337-the-twitter-glossary# Tweet …more
“Social Media Marketing” by Ivette M. Santaella
Via Contra Costa Lawyer
The standard ways of marketing our law practices – yellow pages, radio or TV ads – have given way to less expensive or no-cost solutions with the same or better results – social media. We hear so much about social media, but what exactly is it?
“Social Media For Lawyers” by David King Keller
Facebook, LinkedIn and Twitter are leading social networking sites, each offering a unique platform to help you share information with your personal and professional contacts. Get an indepth overview of using social media tools in your practice.