Branding

  • Building a Personal Brand bag-and-hands

    Success is built on and sustained by a confidence-inspiring personal brand. Personal branding has become a catch-all term, encompassing the attorney as a person and as a professional with practice area expertise.  Legal prowess, reflected in the professional brand, will get most lawyers only so far.  Focus as much attention on your brand as a person as …more

  • Resources to Explore Personal Branding Strategies photo-1452830978618-d6feae7d0ffa

    What is personal branding and why do attorneys need to brand? Personal branding is the process whereby people and their careers are marked as brands.  Personal branding is a form of self-marketing – promoting yourself as a complete package which includes not just your knowledge and expertise but your appearance, your clothing, and how you …more

  • Recommendations for Identity Collateral Design and Printing framing

    I worked with a fantastic local graphic designer, Eli Blair Media, to design my logo and create business cards, letterhead, and envelopes.  Eli Blair Media used gotprint.com for printing.  www.eliblairmedia.com

  • Union Printers and Local Printers print

    Wheeler-Sonoma Printers, Vallejo, California.  www.wheeler-sonoma.com Maciel Printing, aka SFGreenPrint and GreenPostcards. San Francisco, California. www.greenpostcards.com

More Resources:

“Branding Yourself Online: Tips for Spinning Your Story with Blogs And Other Social Media” by David King Keller
tinyurl.com/BrandingYourselfOnline
Via the American Bar Association Book Publishing Division

There has been an explosion of ways lawyers can use the Internet to build a personal brand. This article offers tips for spinning your story with blogs and other social media.