Branding

  • Building a Personal Brand bag-and-hands

    Success is built on and sustained by a confidence-inspiring personal brand. Personal branding has become a catch-all term, encompassing the attorney as a person and as a professional with practice area expertise.  Legal prowess, reflected in the professional brand, will get most lawyers only so far.  Focus as much attention on your brand as a person as …more

  • Resources to Explore Personal Branding Strategies photo-1452830978618-d6feae7d0ffa

    What is personal branding and why do attorneys need to brand? Personal branding is the process whereby people and their careers are marked as brands.  Personal branding is a form of self-marketing – promoting yourself as a complete package which includes not just your knowledge and expertise but your appearance, your clothing, and how you …more

  • Recommendations for Identity Collateral Design and Printing framing

    I worked with a fantastic local graphic designer, Eli Blair Media, to design my logo and create business cards, letterhead, and envelopes.  Eli Blair Media used gotprint.com for printing.  www.eliblairmedia.com

  • Union Printers and Local Printers print

    Wheeler-Sonoma Printers, Vallejo, California.  www.wheeler-sonoma.com Maciel Printing, aka SFGreenPrint and GreenPostcards. San Francisco, California. www.greenpostcards.com

  • Diving Into Solo Practice: Advice from the Experts retro microphone and red curtain

    While at the first annual Solo and Small Firm Conference, Rose-Ellen Fairgrieve co-chair of BASF’s Solo & Small Firm section, sat down with Adriana Linares and other lawyers to discuss their own solo experiences, focusing on how they started and what it took to grow as a firm. Listen to the podcast by following the …more

  • Five Tips for Running Your Solo or Small Firm canstockphoto1980559

    By Mary Catherine Wiederhold Law Offices of Mary Catherine Wiederhold   I’ve had my own small firm for about 15 years. I’ve learned the hard way about what works and what doesn’t. In conversations with other attorneys over the years, I’ve found they have similar conclusions about how to successfully run solo or small firms. …more

More Resources:

“Branding Yourself Online: Tips for Spinning Your Story with Blogs And Other Social Media” by David King Keller
tinyurl.com/BrandingYourselfOnline
Via the American Bar Association Book Publishing Division

There has been an explosion of ways lawyers can use the Internet to build a personal brand. This article offers tips for spinning your story with blogs and other social media.