clients

Client Acceptance

  • Ensuring a Client is a Good Fit bag-and-hands

    Ensuring that a client is going to be a good fit for you is important.  You should not accept every opportunity that comes your way, even if you are first starting out.  One of the most important questions is whether the client is going to pay your bills.  Many more people want legal services than … more

More Resources

“Screening Clients” by Spojmie Jasiri
cclawyer.cccba.org/2012/07/screening-clients/
Via Contra Costa Lawyer

Whether you are a seasoned attorney or new to the legal profession, you can never be too careful in creating a systematic approach to screening clients. Establishing and implementing an effective client screening system can significantly reduce the risk of a grievance or malpractice claim.

BASF’s Attorney/Client Fee Dispute Program

speaking

Speaking Appearances

  • Speaking Appearances: Opportunities and Goals public-speaking

    There are many ways that an attorney can market themselves and their firm.  Below, there are several resources on how to develop business, market your firm and sell your services.  However, one of the most effective ways to sell yourself is to allow people to know who you are and how you stand apart from …more

  • Diving Into Solo Practice: Advice from the Experts retro microphone and red curtain

    While at the first annual Solo and Small Firm Conference, Rose-Ellen Fairgrieve co-chair of BASF’s Solo & Small Firm section, sat down with Adriana Linares and other lawyers to discuss their own solo experiences, focusing on how they started and what it took to grow as a firm. Listen to the podcast by following the …more

More Resources:

Get guidance on strategies and tips on business development for your solo or small law firm. All articles are by David King Keller.

“Rainmaker’s Mindset Mastering Motivation and Technique”
http://tinyurl.com/RainmakerMindset

“Making Time For Business Development: Making The Impossible Possible”
http://tinyurl.com/FindingBusinessDevTime

“The Art and Science of Selling“
http://www.amazon.com/dp/0470874368

“The Neuroscience of Stress Reduction How to Stay Centered-Aware-Resourceful”
http://www.kbdag.com/SiteResource/Site_108939/Customize/Image/PDF-4.pdf

“Major Benefits of the Micro-Break”
http://tinyurl.com/Micro-BreakBenefits

“The Optimal Performance State and How to Create It”
http://tinyurl.com/OptimalPerformance

“Network Like A Pro”
http://tinyurl.com/NetworkLikePro

“Social Media For Lawyers”
http://tinyurl.com/SocialMedia4Lawyers

“Branding Yourself Online”
http://tinyurl.com/BrandingYourselfOnline

media

Press Releases and Media

  • Tips on PR and Media from BASF framing

    Working with the media can be frustrating at times and exhilarating at others. There is nothing better for your business than seeing your name and law firm in print, but there is nothing worse than seeing you or one of your attorneys misquoted. So how do you manage the message? One of the keys to …more

volunteer

Volunteering

  • Volunteering with the Justice & Diversity Center volunteer

    The Justice & Diversity Center’s (JDC) Legal Services Programs provide pro bono legal and related social services to low-income and homeless San Francisco residents. JDC provides these services primarily through the use of volunteer attorneys. JDC takes a holistic approach to legal services, seeking to address the full range of legal and social services issues that …more

  • Volunteering With the Justice & Diversity Center Gave Solo Attorney Her Start volunteer-01

    By Mary Catherine Wiederhold Law Offices of Mary Catherine Wiederhold The experience I gained while volunteering with the Justice & Diversity Center (JDC) gave me a valuable start to my practice. Before attending law school, I was a commercial real estate appraiser. Although I could have done transactional work, I wanted to be a litigator. …more

referral

Referral Services

  • BASF’s SF-Marin Lawyer Referral and Information Service virtual-assistant

    BASF maintains a state bar certified Lawyer Referral and Information Service (LRIS), which was established in 1946. Knowledgeable, multi-lingual legal interviewers refer prospective clients to pre-qualified, ethical, insured attorneys in good standing with the State Bar of California, in over 20 principal practice areas and over 100 sub-areas of law. In addition, referrals are made to over 250 …more

networking

Networking

  • Recommendations for Building Your Business Through Networking networking

    Article: Network Like a Pro: tinyurl.com/NetworkLikeAPro    Among both attorney and non-attorney groups Non-Attorney Groups: Business Networking International (BNI) Rotary Groups Association memberships Neighborhood Associations (e.g., Mission Merchants Association) Chamber of Commerce Attorney Groups: Bar Associations (BASF, Barristers Club, Minority Bar Coalition, American Bar Association) CLE groups (Attorney Action Club and San Francisco Lawyers Network). …more

  • Five Tips for Running Your Solo or Small Firm canstockphoto1980559

    By Mary Catherine Wiederhold Law Offices of Mary Catherine Wiederhold   I’ve had my own small firm for about 15 years. I’ve learned the hard way about what works and what doesn’t. In conversations with other attorneys over the years, I’ve found they have similar conclusions about how to successfully run solo or small firms. …more

ad

Advertising

  • DIY Marketing with Google AdWords working

    Google Adwords is a self-serve way to market your business at whatever budget you can afford.  It is a great way to start bringing traffic to your website without breaking the bank.  (Though I have found out, that the more money you invest into it, the more it pays for itself).

  • Google AdWords: Affordable in Larger Markets? map

    I think Google AdWords is more effective in smaller markets (e.g., Truckee versus San Francisco). You won’t be able to afford to rise to the top of the search list with the bigger law firms in larger markets.

social-media

Social Media

  • Social Media: Ethical Considerations social-media

    Ethical considerations: For social media as for any other medium, make sure you understand and comply with State Bar of California rules governing attorney advertising and solicitation.  See State Bar of California Standing Committee on Professional Responsibility and Conduct Formal Opinion No. 2012-186.  Use caution before responding publicly to a negative online review. See Bar …more

  • Easy Steps to Create Your Brand on Social Media working

    Some easy steps to creating your brand in social media: LinkedIn Set up a company page on LinkedIn:  blog.linkedin.com/2008/11/17/creating-company-profiles-on-linkedin/ Send status updates, use images so your updates stand out Make sure you have a cover photo Join groups and participate in them – comment, post discussions, etc.:  www.socialmediaexaminer.com/5-ways-to-use-linkedin-groups-to-build-influential-connections Twitter Learn about @mentions, hashtagging: support.twitter.com/articles/166337-the-twitter-glossary# Tweet …more

More Resources

“Social Media Marketing” by Ivette M. Santaella
cclawyer.cccba.org/2012/07/social-media-marketing/
Via Contra Costa Lawyer

The standard ways of marketing our law practices – yellow pages, radio or TV ads – have given way to less expensive or no-cost solutions with the same or better results – social media. We hear so much about social media, but what exactly is it?

“Social Media For Lawyers” by David King Keller
http://tinyurl.com/SocialMedia4Lawyers
Facebook, LinkedIn and Twitter are leading social networking sites, each offering a unique platform to help you share information with your personal and professional contacts. Get an indepth overview of using social media tools in your practice.

branding

Branding

  • Building a Personal Brand bag-and-hands

    Success is built on and sustained by a confidence-inspiring personal brand. Personal branding has become a catch-all term, encompassing the attorney as a person and as a professional with practice area expertise.  Legal prowess, reflected in the professional brand, will get most lawyers only so far.  Focus as much attention on your brand as a person as …more

  • Resources to Explore Personal Branding Strategies photo-1452830978618-d6feae7d0ffa

    What is personal branding and why do attorneys need to brand? Personal branding is the process whereby people and their careers are marked as brands.  Personal branding is a form of self-marketing – promoting yourself as a complete package which includes not just your knowledge and expertise but your appearance, your clothing, and how you …more

  • Recommendations for Identity Collateral Design and Printing framing

    I worked with a fantastic local graphic designer, Eli Blair Media, to design my logo and create business cards, letterhead, and envelopes.  Eli Blair Media used gotprint.com for printing.  www.eliblairmedia.com

  • Union Printers and Local Printers print

    Wheeler-Sonoma Printers, Vallejo, California.  www.wheeler-sonoma.com Maciel Printing, aka SFGreenPrint and GreenPostcards. San Francisco, California. www.greenpostcards.com

  • Diving Into Solo Practice: Advice from the Experts retro microphone and red curtain

    While at the first annual Solo and Small Firm Conference, Rose-Ellen Fairgrieve co-chair of BASF’s Solo & Small Firm section, sat down with Adriana Linares and other lawyers to discuss their own solo experiences, focusing on how they started and what it took to grow as a firm. Listen to the podcast by following the …more

  • Five Tips for Running Your Solo or Small Firm canstockphoto1980559

    By Mary Catherine Wiederhold Law Offices of Mary Catherine Wiederhold   I’ve had my own small firm for about 15 years. I’ve learned the hard way about what works and what doesn’t. In conversations with other attorneys over the years, I’ve found they have similar conclusions about how to successfully run solo or small firms. …more

More Resources:

“Branding Yourself Online: Tips for Spinning Your Story with Blogs And Other Social Media” by David King Keller
tinyurl.com/BrandingYourselfOnline
Via the American Bar Association Book Publishing Division

There has been an explosion of ways lawyers can use the Internet to build a personal brand. This article offers tips for spinning your story with blogs and other social media.