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Podcast #105: How Small Firms Can Promote Diversity, with Heather Hackman

oklqgsct8qs-matt-botsfordVia Lawyerist.com

In this episode, Dr. Heather Hackman helps us get a new perspective on diversity and the legal profession. She also explains why “doing diversity” doesn’t work, and what small firms actually need to do to increase diversity in the legal profession. This may be a challenging podcast for some, but it will reward those who listen with an open mind.

Listen to the podcast here: Podcast #105: How Small Firms Can Promote Diversity, with Heather Hackman

Heather has taught, published, and trained on social justice issues since 1992, as a professor at St. Cloud State University in St Cloud, Minnesota, and full-time as a consultant since 2005. Now, she consults nationally on issues of deep diversity, equity, and social justice, especially racism and white privilege, gender oppression, heterosexism and homophobia, and classism.

You can hire Heather for consulting or training, or find out if she is doing a training near you at her website.

You can follow Heather on Twitter and LinkedIn.

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Volunteering With the Justice & Diversity Center Gave Solo Attorney Her Start

By Mary Catherine Wiederhold Law Offices of Mary Catherine Wiederhold
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The experience I gained while volunteering with the Justice & Diversity Center (JDC) gave me a valuable start to my practice. Before attending law school, I was a commercial real estate appraiser. Although I could have done transactional work, I wanted to be a litigator. After contacting JDC, I took the volunteer training and received my first clients.

I call my first experience “The Case of the Arguing Clients.” The landlord had served a notice to quit for nuisance and filed an unlawful detainer against my clients. When I talked to the tenants at their house, they seemed fine.

volunteerI then knocked on doors of surrounding houses, hoping to find witnesses. One family finally talked to me and said that my clients were not “bad people” but they argued loudly. The daughter, who was friendly, said she would be testifying at the trial and I believed she would impress a jury.

The landlord stated in her deposition that my clients argued in the early morning hours. Worried, I contacted experienced counsel on JDC’s help list and researched “nuisance” at the law library. I spent Friday evening and all day Saturday and Sunday preparing for Monday’s trial.

On Monday afternoon after a settlement conference, opposing counsel told the judge that contrary to his earlier statement, he wasn’t ready for trial. The neighbor’s daughter was at a training. The judge told opposing counsel that since he wasn’t ready, the case would be dismissed.

I was so green I wrote “w/ prejudice” on my palm so I would ask for the right type of dismissal. My first case was dismissed with prejudice.

Volunteering was extremely valuable in my development of becoming a litigator. I learned the nuts and bolts of the Code of Civil Procedure, and then I built my practice and took on affirmative cases. I still defend unlawful detainers on behalf of paid and pro bono clients.

The largest benefit I gained from volunteering with JDC was knowing that I was assisting people who badly needed help. I had a great experience and learned so much as a new lawyer. If you are looking for a way to give back to the community, I suggest you volunteer with JDC.

To learn more about volunteering with JDC’s Pro Bono Legal Services program, visit www.sfbar.org/probono.

Mary Catherine Wiederhold specializes in tenant law. She is the principal of the Law Offices of Mary Catherine Wiederhold, and the president-elect of The Lawyers’ Club of San Francisco Inn of Court. In 2010, she was awarded JDC’s Housing Justice Award and she was awarded  with JDC’s Outstanding Volunteer in Public Service award in 2003, 2004, 2005, 2006, 2009, 2010, 2012, 2013, 2014 and 2015.

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Tech Tuesday Webinars

[Password to access videos is: techreplay]

Access the entire catalog of Tech Tuesday webinars.


How to Move to a Paperless Office

Getting to a Paperless Law Office from Bar Association of San Francisco on Vimeo.

Speakers
Andrew S. Kucera, Professor and Attorney
Michael Miceli, Director of Marketing, Rocket Matter
Tim Baran, Content Director of Rocket Matter, and Editor, Legal Productivity Blog

You will learn about:

  • The benefits of moving to a paperless office
  • 3 main reasons for going paperless
  • Workflows and Protocols
  • How to use a practice management system to power your paperless office
  • Client confidentiality and ethical considerations

 

Protecting Your Business from Hackers and Data Breaches

Protecting Your Business from Hackers and Data Breaches from Bar Association of San Francisco on Vimeo.

Speakers
Alfonso Hooker, TekPerfect
Peter Roldan, Law Offices of Peter Roldan

You will learn about:

  • Top threats to you and your clients’ data
  • How to protect yourself
  • Cyber Insurance

 

iPad and iPhone for Lawyers

iPad and iPhone for Lawyers from Bar Association of San Francisco on Vimeo.

Speakers
Morgan C. Smith
Cogent Legal
President/Owner

You will learn about:

  • The presenting of graphics, demonstratives, and exhibits with the iPad and/or iPhone
  • Proper setup and considerations
  • The latest presentation applications
  • Tricks and tools for presenting during mediation and trial.

 

Technology Tips for Document Review, Production, and Use at Trial


Technology Tips for Document Review, Production and Use at Trial from Bar Association of San Francisco on Vimeo.

Speaker
Mike Kelleher, Cogent Legal

You will learn about:

  • In the PeopleSoft vs. Oracle case, 4.5 million pages of documents were produced, 10 million pages were reviewed
  • How to capture electronic data and the use of case management databases
  • Tips on converting TIFFS to PDF's, setting OCR to search for PDF's
  • Understand hidden PDF text layers
  • Digitally organizing documents and photos
  • Tips on presenting documents visually

 

Hacking and Social Hacking: What to look out for & how to avoid it.


Hacking & Social Hacking from Bar Association of San Francisco on Vimeo.

Speaker
Steve Burgess, Burgess Consulting & Forensics

You will learn about:

  • What is "hacking?"
  • How computers get hacked
  • How mobile devices get hacked
  • Social hacking
  • What will law enforcement do about it?
  • How to avoid getting hacked
  • How to deal with a client who thinks they've been hacked

 

Making Something People Want: A Lawyer's Insights from YCombinator


Making Something People Want: A Lawyer’s Insights from YCombinator from Bar Association of San Francisco on Vimeo.

Speaker
Michelle Crosby-CEO & Founder, Wevorce - “Changing divorce for good”

You will learn about:

  • High tech & high touch approach: How technology can actually increase results & client satisfaction
  • Turning legal patterns into algorithms
  • Lessons learned from turning offline practice to online model

 

5 Ways to Build Trust Using Little Online Videos


Five Ways to Build Trust Using Little Online Videos from Bar Association of San Francisco on Vimeo.

Speaker
Gerry Oginski, Medical Malpractice Trial Lawyer

You will learn about:

  • Why you can’t develop trust with videos < 1 minute
  • Why you should NEVER talk about yourself on video
  • Why you need to create a compelling message
  • Why the quality of your videos are important
  • Why you never want to give legal advice in a video

Original Broadcast: February 25, 2014

Build Your Own Virtual Law Firm


Build Your Own Virtual Law Firm from Bar Association of San Francisco on Vimeo.

Speaker
Joshua Lenon
Lawyer in Residence
Clio

You will learn about:

  • What constitutes a virtual law firm
  • Common Structures of virtual law firms
  • Benefits and issues that arise from virtual practice
  • The technology that makes virtual law firms possible

 

Your Law Firm in the Cloud


Your Law Firm in the Cloud from Bar Association of San Francisco on Vimeo.

Speaker
Eivind Sukkestad
Principal, Langtech

You will learn about:

  • What is the cloud
  • Learn about security, reliability, benefits, disadvantages, access and support
  • How to get to the cloud

 

Best Practices in Email Management for Lawyers


Best Practices in Email Management for Lawyers from Bar Association of San Francisco on Vimeo.

Speaker
Perry Narancic
LexAnalytica, PC | Attorneys at Law

You will learn about:

  • Risk Management: filing, organizing and applying document retention
  • Practice Management: defensive practice, collaboration issues
  • Electronic Service and Sensitive Documents: confidentiality and security issues in use of email

 

High Tech Trial Presentations Using PowerPoint


High Tech Trial Presentations Using PowerPoint from Bar Association of San Francisco on Vimeo.

Speaker
Russell Jackman, Esq
Legal Technology Consultant

You will learn about:

  • How it can be used to organize a case visually
  • How to easily modifying images and get them into PowerPoint
  • How to “zoom” in on important elements in a document or image
  • The power of shapes, colors and shading
  • How to underline, highlight, insert video/audio clips and more

 

Infographics for Lawyers


Infographics for Lawyers from Bar Association of San Francisco on Vimeo.

Speaker
Allison C. Shields
President, Legal Ease Consulting, Inc.

You will learn about:

  • This program will cover what infographics are
  • Why and how lawyers might consider adding them to their marketing and business development efforts
  • Provide examples of what other lawyers are doing with infographics.

 

What's the Real ROI


What’s the Real ROI? from Bar Association of San Francisco on Vimeo.

LINK TO POWER POINT SLIDES

Speaker
Lydia Snider
Social Media Strategist

You will learn about:

  • Analysis of social media sites’ effectiveness for legal professionals
  • Realistic expectations of ROI for social media
  • Overview of the value of social media most people miss
  • Learn how to develop an effective social media strategy for your practice

 

eLawyering for Competitive Advantage: Keeping Up With the Evolving Practice of Law


eLawyering For Competitive Advantage: Keeping Up With The Evolving Practice of Law from Bar Association of San Francisco on Vimeo.

Speaker
Richard S. Granat, Esq.
CEO/Founder, Directlaw

You will learn about:

  • What clients want
  • Online legal services and virtual law practice
  • Extending your brand online

 

Building & Maintaining Your Online Presence Across Multiple Platforms


Building & Maintaining Your Online Presence Across Multiple Platforms from Bar Association of San Francisco on Vimeo.

Speaker
Ruther Carter, Carter Law Firm

You will learn about:

  • Identifying your brand
  • How to present your brand in an online community
  • Deciding whether you should have separate social media accounts for personal and business

 

Social Media as Electronic Evidence


Social Media as Electronic Evidence from Bar Association of San Francisco on Vimeo.

Speaker
Caroline Mankey, Cypress LLP

You will learn about:

  • Guidelines for advising clients about the content of their social media posts
  • Preservation of social media evidence
  • Discovery and production of social media content
  • Potential sanctions for spoliation of social media evidence

 

Twitter for Lawyers: Growing Your Practice with Social Media


Twitter For Lawyers: Growing Your Practice with Social Media from Bar Association of San Francisco on Vimeo.

Speakers
Jeena Cho, JC Law Group
Kiffanie Stahle, Stahle Law

You will learn about:

  • Social media etiquette
  • Ways to manage your social media interactions
  • How to evaluate your social media ROI
  • How to use Twitter to grow your practice
  • Finding your target audience

 

Search Engine Optimization (SEO) for Lawyers


Search Engine Optimization (SEO) for Lawyers from Bar Association of San Francisco on Vimeo.

Speakers
Jerome Fogel, Esq., National Positions
Adam de Jong, National Positions

You will learn about:

  • How search impacts your law firm
  • What is new in SEO in 2012
  • How to master Local SEO and attract local clients
  • How to harness mobile search for your law firm

 

Blogging 101 for Lawyers


Blogging 101 for Lawyers from Bar Association of San Francisco on Vimeo.

Speakers
Jeena Cho, JC Law Group
Jeff Curl, JC Law Group

You will learn about:

  • Why lawyers should blog
  • Common mistakes to avoid
  • How to get started with a blog
  • Gaining readership and promoting your blog

 

Google + for Attorneys


Google + for Attorneys from Bar Association of San Francisco on Vimeo.

Speaker
Jonathan Blavin, Munger Tolles & Olson LLP

You will learn about:

  • Introduction into the G+ world of circles, hangouts, huddles and more!
  • How G+ differs from other social media
  • Is it something you should consider for your practice or your personal account?

 

Free Online Legal Resources


Free Online Legal Resources from Bar Association of San Francisco on Vimeo.

Speaker
Courtney Minick, Justia, Inc.

You will learn about:

  • Good sources and sites that offer free online statutes, cases, regulations and filings
  • Free online secondary source information such as blogs, specialty sites and communities not found or offered by traditional legal publishers
  • These sources can help you round out your legal research and also save money for your clients.

Link to free resource list: http://law.justia.com/BASF2011


Maximizing Your Law Firm Website for Lead Generation


Maximizing Your Law Firm Website for Lead Generation from Bar Association of San Francisco on Vimeo.

Speaker
Ken Matejka, Legal PPC, Inc.

You will learn about:

  • Elements of a successful law practice websites
  • Website do's and don'ts
  • Learn how you can use your Analytics data to see whether your website works to generate leads

 

Evaluating Cloud Technologies for Lawyers


Evaluating Cloud Technologies for Lawyers from Bar Association of San Francisco on Vimeo.

Speaker
Yaacov Silberman, Rimon Law Group, Inc

You will learn about:

  • How to evaluate Internet-based products and services known as Software-as-a-Service or Cloud Computing
  • An overview of physical and application security
  • Ethical pitfalls to avoid
  • What to look for in end-user license agreements

 

iOs Apps for Lawyers


iOs Apps for Lawyers from Bar Association of San Francisco on Vimeo.

Speaker
Robert Esposito, Bryan Cave LLP

You will learn about:

  • Explore some of the best apps for the iPad, iPhone, and iPod Touch for use by lawyers
  • Including document viewing and creation
  • Cloud file storage and syncing
  • Task management, legal research, and more
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BASF’s Fee Dispute Program

BASF’s Fee Dispute Program began when the Mandatory Fee Arbitration Act was enacted in 1978. This program provides a means for attorneys and clients to resolve a fee dispute and avoid the time and expense of taking a dispute to court. At issue is the amount of fees and/or costs the client must pay, or has already paid, to the attorney.

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Tips on Copy Writing

Virginia “Ginger” Bisek is a copy writer, editor, content strategist and project assistant who believes that multi-tasking makes for a more interesting work day. She took BASF’s 2005 website and did a complete overhaul working closely with each department’s “Subject Matter Experts” (SMEs) to create copy that briefly and concisely told the story of the work of The Bar Association of San Francisco. She also understands the work of a solo/small law firm and has written copy for numerous clients across the United States. www.virginiabisek.com

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Volunteering with the Justice & Diversity Center

The Justice & Diversity Center’s (JDC) Legal Services Programs provide pro bono legal and related social services to low-income and homeless San Francisco residents. JDC provides these services primarily through the use of volunteer attorneys. JDC takes a holistic approach to legal services, seeking to address the full range of legal and social services issues that prevent clients from retaining stability in their lives.

Becoming involved with JDC’s Legal Services Programs is an excellent way to gain experience as well as develop and hone your legal skills.  Volunteering for JDC’s Family Law, Eviction Defense, and/or Consumer Projects provides you with extensive substantive law training, supervision and support from JDC staff, litigation experience and client contact, as well as introductions to attorney mentors. For more information about volunteering with JDC, email probono@sfbar.org.

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Speaking Appearances: Opportunities and Goals

There are many ways that an attorney can market themselves and their firm.  Below, there are several resources on how to develop business, market your firm and sell your services.  However, one of the most effective ways to sell yourself is to allow people to know who you are and how you stand apart from other attorneys in your practice area.

If your goal is to develop business, you should be looking for opportunities to get in front of potential clients and/or others who might be in a position to refer cases to you. This can include speaking on specific areas of law; presenting on ways to solve problems (legal and pre-legal); teaching others how to develop an expertise in an area of practice, etc.

Opportunities to speak and present exist in the following places:

  • Metropolitan, local, and national bar associations
  • For-profit continuing legal education organizations
  • Non-legal trade and business associations
  • Law school classes (be a substitute for one night for an adjunct professor)
  • Community organizations such as elder centers, religious organizations, small business groups, etc.

Your target audiences are, 1) potential clients, and, 2) others (including lawyers) who can refer matters to you that they themselves cannot handle.  People will remember you and refer cases to you based upon your presentation as an expert on a particular topic. These connections can also lead to other lawyers inviting you to co-counsel on a matter given your expertise in a specific area.

Think of these speaking engagements as one-on-one networking on steroids!  You have the opportunity to talk to potentially 100+ people at once about your skills, knowledge and problem solving ideas.  The key is to remember that in every presentation you give you should provide the audience with examples of how you have solved “real” problems with your skills and knowledge.

Your goals in making speaking appearances:

  • Show others you are a knowledge expert in particular area of law
  • Show others how to solve problems in a particular area of law
  • Teach others how to become a knowledge expert
  • Answer questions
  • Connect with the audience
  • Engage the audience where appropriate
  • Impress the audience so they will hire you as their lawyer and/or refer a client, family member or a friend to you; or ask you to co-counsel in a case with them
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Easy Steps to Create Your Brand on Social Media

Some easy steps to creating your brand in social media:

LinkedIn

Twitter

Technology Tuesday Webinars on Social Media
[Password for all videos: techreplay]

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BASF’s SF-Marin Lawyer Referral and Information Service

BASF maintains a state bar certified Lawyer Referral and Information Service (LRIS), which was established in 1946. Knowledgeable, multi-lingual legal interviewers refer prospective clients to pre-qualified, ethical, insured attorneys in good standing with the State Bar of California, in over 20 principal practice areas and over 100 sub-areas of law. In addition, referrals are made to over 250 different legal resources in the Bay Area, when it is determined that the client’s needs are better served through a governmental or community based organization.

Attorneys interested in receiving client referrals from LRIS in their area of practice should apply to become LRIS members and must have a San Francisco or Marin County office.

The LRIS Attorney-to-Attorney Advice Program and Reduced Fee Services Program are available for newer attorneys who wish to participate while they are gaining legal experience.

Please contact Carole Conn, LRIS Director of Public Service Programs, at 415-782-8934 or cconn@sfbar.org to learn more, or visit www.sfbar.org/lawyerreferrals/att-join.aspx.